You probably have heard the term “Customer Avatar” before. But what does it mean and why is it important?
Hubspot defines it as “A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.”
Identifying your best customer!
WOW! Imagine knowing exactly the right words to say to a customer that will buy from you time and again and respond to your messages with the greatest positivity.
What would that do for your business?
A great lesson in business, targeting everyone will attract no one!
When you reach to far and try to help anyone and everyone, the message gets watered down so much that no one will truly benefit. YOU NEED TO TARGET! I know what you are thinking… you are afraid of missing out on potential opportunities and yes that is a real fear that many have. But not every opportunity is a good one. I know that is a hard one to imagine but not everyone is a good fit to work with. Having a well-defined avatar will save you time and money and most definitely help your bottom line.
That is why it is important!
What comes next
If you’re reading this list and realize you need help with your branding, you’re not alone. We’ve met lots of business owners like you who know their online presence isn’t what it should be, but aren’t sure where to start.
That’s why we’ve created a powerful 2 hour FREE event called Your Brand Talks . . . But What is it Saying? to help you with your very own powerful online presence. We’ll be covering how to attract the RIGHT customers and be seen for who you are, creating social credibility and maintain a consistent look and ways to generate more business opportunities via your website.