You probably have heard the term “Customer Avatar” before. But what does it mean and why is it important?
Hubspot defines it as “A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.”
Identifying your best customer!
WOW! Imagine knowing exactly the right words to say to a customer that will buy from you time and again and respond to your messages with the greatest positivity.
What would that do for your business?
A great lesson in business, targeting everyone will attract no one!
When you reach to far and try to help anyone and everyone, the message gets watered down so much that no one will truly benefit. YOU NEED TO TARGET! I know what you are thinking… you are afraid of missing out on potential opportunities and yes that is a real fear that many have. But not every opportunity is a good one. I know that is a hard one to imagine but not everyone is a good fit to work with. Having a well-defined avatar will save you time and money and most definitely help your bottom line.
That is why it is important!
Now the question I ask, have you taken the time to define your customer avatar?
If you have not, you are not alone. That’s why we’ve created a 3 Week Virtual Brand Workshop where a customer avatar is one of the things we help you define. We help you connect with them on an emotional level because emotions drive us to do everything especially when it comes to buying decisions.
Have the understanding of who they are so you can know why they want to use your product or service, how to reach them, how to make them happy and how to get them to buy. Sign up for our workshop and start getting clear!