But the question becomes, how? How do you make your online presence pack a punch? How do you stand out in the sea of competition? And most importantly, what takes priority when it comes to branding? Below, we’ve put together our picks for five must-haves for a powerful online presence.
Logos are the backbone of marketing, so it’s no wonder it makes the top of our list. However, what many businesses don’t realize about logo design is it needs to be flexible enough to suit a variety of needs. A logo shouldn’t be too complicated, but it should have different iterations depending on where it’s going to be used.
2. A specific set of fonts to use for all your marketing
Fonts are just as important as a logo when it comes to brand recognition. Using a specific set of fonts will bring cohesiveness to your marketing and make it easy for potential customers and clients to recognize you. It’s also important to choose fonts that aren’t difficult to read, which is especially important for large blocks of text.
3. A specific pallet of colors
If you’re ever unsure of how impactful colors are, simply visit your local convenience or grocery store, walk down the aisle, and notice how generic products use the same color pallets as official brands. Why do this? Because every consumer knows Tide comes in a bright orange and blue jug. It’s easier to sell someone a product if there’s familiarity. Designers and artists go to classes specifically geared for understanding color and its applications. So if you want your brand to pack a punch, then you’ll need to consistently use the same colors.
4. An “about” page which speaks to what you can do for your clients
An “about” page might seem like a simple introduction, but it’s a lot more than that. Your “about” page is where a potential client learns about who you are, and more importantly, how you can help them. Every business owner brings a special “something” to the table, and your “about” page is a great place to show off what makes working with you so special. Maybe your “about” section tells your clients I’ve been where you are, or maybe it conveys your credentials in a way that’s approachable. However you decide to use your “about” page, keep in mind the type of impact you wish to make.
5. Using your branding and voice to speak to your ideal client
When approaching branding, it’s worth keeping in mind who your target audience is and how best to speak to them. For instance, if your ideal client is women in business between the ages of 35-55, what language, colors and logo will appeal to them? Or if your market lies with millennials fresh out of college, how does your language change so you appear relevant and approachable?
What comes next
If you’re reading this list and realize you need help with your branding, you’re not alone. We’ve met lots of business owners like you who know their online presence isn’t what it should be, but aren’t sure where to start.
If that is you, why don’t we connect? Let’s meet!