As an entrepreneur, your website can be one of the key tools for sales. Therefore it is really important to make sure that it is converting traffic into sales. Your website plays a vital role in your business growth, so having an effective website is a must.
But how do you know when it’s time to overhaul your website or get a complete redesign?
Below is a handy checklist which will help you determine if your site needs an upgrade, redesign, or overhaul work.
1. When your Website is Very Slow
If your website takes more than 3 seconds to load, you need to fix it. Site visitors always move away from pages that take time to load because they don’t want to wait. If this is continually happening, you’re losing potential clients/customers and inevitably driving them to your competition. Try to evaluate your site so see if it loads slowly and then consider fixing it or upgrading it to become faster.
Here are two resources to help you determine how fast your site is going:
2. Not Having a User-Friendly Site
Having a website that is not user-friendly (meaning users are unable to find what they are looking for easily) is a huge turn off! One of the most important things that should be readily available is your contact information. If your site doesn’t have this, then you need to consider updating your top banner to show your phone number. On the other hand, if your website is an online store, an easy navigation through various products is a must. It should allow your customers to process their orders easily and quickly without any hassle. If you think your site does not meet these requirements, it might be time to re evaluate your shopping car and design.
3. Some Parts Are Not Working
A lot of people are also turned off when there are error messages on a web page. For example, if a customer is browsing through your online catalog and when they clicked on your product’s “more details” link and it sends them to an error message, they’ll probably give up. So if you site has some error messages, you need to get them fixed right away. This can also be the result of broken links. Here is a tool that will help you with identifying broken links on your site: http://www.brokenlinkcheck.com/
4. Not Mobile-Optimized/Friendly
According to recent studies, the majority of people use their mobile phones to browse the net and make purchases. Because of this, it is extremely important that your website is mobile-optimized. We wrote an entire blog about this issue, so click here if you’d like to learn more. Not sure if your site is mobile friendly, you can test it out on this site: https://www.google.com/webmasters/tools/mobile-friendly/
5. No Results
If your website is not converting traffic into sales, you need to see your own website from a customer’s point of view. Ask some people you know to visit every part of your website to check for possible issues. There might be some parts that are not working and that is why people are leaving before they go to the checkout page or contacting you for more information. Having multiple people evaluate your site and checking all the details carefully will give you an idea on why your website is not converting well. If this is your website concern, it’s time for a complete overhaul. Not sure who to ask, here are some services that will give you some feedback:
A website is working well when it is able to provide results and the site is doing what it is intended for. If your site does not work according to its purpose, it’s definitely time for a little touch-up or a complete overhaul.
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