Over the last year, I have been really diving deep into website content and how to make it effective and SEO-friendly. For the work that I do in supporting coaches, consultants and speakers elevate their brand – this is one of the more difficult tasks and something that seems to be a roadblock for many. For myself, I had difficulty with staying consistent for my own marketing and for my clients I found it was the thing that slowed down our projects and kept the website from being done.
About a year and a half ago I met someone who is amazing in this regard – seek and you shall find, right? Her name is Heather Lutze and her company is all about making your website findable – the name of the company, Findability University! When I learned about her I had to connect with her right away. Let me just say I was blown away! I went to her retreat in San Diego – just before everything locked down – and learned a TON! Over the last year, I have been incorporating what I learned into my work with clients and of course my own content. She was one of my speakers for my summit back in February and many people were quite wowed as well.
Because what Heather has to share is so powerful, I decided to make her content available to you as well. Check out the video below and watch the presentation, The Findability Formula: 3 Essential Secrets to Get Found on Google.