You probably have heard the term “Customer Avatar” before. But what does it mean and why is it important? Hubspot defines it as “A customer avatar is a fictional character that represents your ... Read More
Blog
5 Must-haves for a Powerful Online Presence
As a savvy business owner, you know having an online presence is absolutely critical to your overall marketing strategy. For some, online business is the primary way clients find their way to your ... Read More
What steps should I take if my website gets hacked?
It's a truly demoralizing experience to have your website get hacked. It feels personal, and it feels overwhelming. If you've experienced this in the past or are experiencing it now, I truly am sorry. ... Read More
Your Brand Talks…But What is it Saying?
For the last year my colleague Karen (Inspired Creative) and I have been putting on an event called Your Brand Talks where we cover how to build authentic relationships, increase trust and make it ... Read More
Making it Easy to Collect Information
If you’re a business that primarily deals with clients, information gathering is a paramount part of what you do. For a lot of business owners, trying to collect that information can feel tedious and ... Read More
How to Keep Your Site Secure and Built for Speed
With the latest ransomwear attack Wanna Cry, people are on (understandable) edge as it relates to the security of their digital information. These attacks come up in the news and they can make ... Read More
