Incorporating Social Media Marketing with your business website is critical these days. Today Facebook has grown to be a worldwide phenomenon and any business enterprise will earn publicity and gain popularity from a Facebook page. Since this page is a bit different from a usual personal profile, Fan Pages that Sell is happy to share with you how to create a Facebook page for your business, no matter how big or small it is.
It isn’t necessary to have a personal profile prior to setting up a Fan Page, but it can make the process easier. We will begin our steps based on individuals who already have a personal profile.
STEP 1: Find the ‘Create a Page’ screen. Since Facebook is constantly changing, let me give you a link directly to that page to make it easier for you to navigate this social media site. Here you go: https://www.facebook.com/pages/create.php
STEP 2: Choose the category that would best fit your purpose. Do this by simply clicking on the icon of your choice. For this tutorial on how to create a Facebook page, let us choose ‘Local Business or Place’.
STEP 3: FB offers a wide range of categories so take your pick. After you complete filling out the details, check the radio box of the Facebook Pages Terms.
STEP 4: Set Your Facebook Fan Page Name:
This is what will display next to your profile picture on all your posts and comments. This name will also be the one displayed as the header on your Fan Page. Unlike the username, you can always change your name. If you have keywords for your business– utilize them in the name of your Fan Page.name.
STEP 5: Upload your Profile Picture. Your profile picture can be anything you like but we would recommend using your company’s logo or a picture of yourself if you are the brand. This is the image that will display when posts are made for your fan page. Dimensions: 180 x 180 pixels.
STEP 6: Provide the information that will go into the About section. If you are a local business, provide your business address, phone number, website and hours of operation. If you are a company or brand, provide information on how visitors can stay connected with you. This is a great spot to put a “call to action” and provide a link!
STEP 7: You will be taken to your new fan page. At this point you can click the Like button. However, we recommend holding off on this until you are ready to publish. To do so, you can hit the Skip button.
STEP 8: At this point you will be invited to invite your friends. However, we recommend holding off on this until you are ready to publish. To do so, you can hit the Next button.
STEP 9: At this point you will be invited to share something. However, we recommend holding off on this until you are ready to publish. To do so, you can hit the Skip button.
* Note: Your admin panel may be open at this point, which is confusing to some. Click on the Hide button to move forward with the next steps.
STEP 10: Add your timeline cover. The Timeline cover is an image that displays on the top of your Fan Page. This is a great opportunity to showcase your business and create and emotional connection with your visitors.
Timeline Cover Notes:
Dimensions: 851 x 315 pixels
Restrictions:
1. You cannot display price or purchase information for your services or products.
2. You cannot have your contact information listed.
3. You cannot put any call to action on your timeline cover.
4. You cannot encourage users to “Like” or share your page.
5. You cannot mislead or infringe on any intellectual property.
Congratulations! You have now completed creating your Facebook Fan Page. Of course you can add more information and go in deeper – but the basics are finished!
