A successful Facebook Page does more than just gives basic contact details to your customers. Update your Facebook page often to provide customers with current information about your business to keep the content relevant. A Facebook page is free to create and only takes a few minutes to set up.
Choose the “Create a Page” option on the Facebook homepage. Choose the category for your company. Options include local business, company, institution, brand or product. Give the details about your company, including business name, address and phone number.
Select “Edit” on your Facebook page to enhance the information provided to users. Upload your company logo or storefront as your page’s profile picture and give more details about your business’ services and products. Be sure to list hours of operation.
Allow applications on your Facebook page. Application options include discussion boards, photo sharing, video sharing and reviews for your business page. Respond promptly to users who share on your Facebook page to make the experience as interactive as possible.
Invite friends, colleagues and past clients to “Like” your page on Facebook by sending the link to them via email. Let customers know you have a Facebook page by printing the URL on marketing materials. When a user “likes” your page, it shows up on her profile page and may attract other users to your page.
Fill your Facebook page with interesting and relevant content. Post messages about new services offered or upload photos of new products. Advertise sale events on the page and consider giving out unique promotional codes to Facebook users for discounts on your company products or services.
Hold a weekly or monthly contest through your Facebook page to encourage users to check back. For instance, if you sell baby clothing, hold a cutest baby contest and ask users to submit baby pictures. The winner receives a free basket of baby clothing pieces.