• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Website Marketing Solutions – SEO & Web Development | WebpagesThatSell

Website Marketing Solutions - SEO & Web Development | WebpagesThatSell

For Web Design and SEO needs, WebpagesThatSell will help you. Contact us now!

612-516-5388 START MY PROJECT
  • Home
  • About
  • Portfolio
  • Services
    • Website Services
    • Brand Development Services
    • Web Support Services
  • Blog
  • Contact Us

How to Turn Your About Page Into an Awesome Promotional Tool

May 22, 2015 by Rebecca Metz

One of the ways you can turn your website into a client attraction magnet is to put extra emphasis on your About Page.

How to Turn Your About Page Into an Awesome Promotional ToolWhat is the real purpose of your about page?

Since it’s called the “About” page, you might think a visitor clicks through to learn more about… YOU. That is the case, to some extent, but it’s not the real reason they’re compelled to click.

A visitor reads your About page to learn more about what you can do for them.

Tip 1: Navigation

Call the navigation tab on your About page, what it is About.  However, your About page’s headline should compel visitors to read further.

Tip 2: Elements to Incorporate

  • Be Transparent: Share your interests, income sources, objectives etc.
  • Be Engaging: Add a bit of humor, personality and emotion.
  • Highlight Key Links: An About page has the ability to propel your readers deep within your website to your key content.
    Let Your Personality Shine
  • Be friendly. Be enthusiastic. Be exactly who you are.

Tip 3: Tell a Compelling Story

Stories are instantly engaging. They compel your  visitor to keep reading so they can find out what happens next. Just like a gripping novel, the story on your About page has the power to keep your visitors engaged and wanting to know more.

For your story to work, it must resonate with your ideal client. They need to either see themselves in your story, or see possibilities for themselves.

Tip 4: Use Pictures

Think about the image you want to convey to your reader.

Remember, they’re probably a stranger to you when they first see your About page, so you want to be sure the photos you choose make the right first impression.

Tip 5: Consider Video

Pictures may tell your story at a glance, but video has the power to turn your visitor into a raving fan.

Video…

  • Creates an instant connection.
  • Makes readers feel as if they’ve met you in person.
  • Clearly conveys tone of voice and body language – something even the greatest writers can’t do.
  • Is interactive and engaging in a way text just isn’t capable of.
  • Solidifies your “”

A good About page video is:

  • Short – two to three minutes is ideal.
  • Relevant – Remember it’s not about you, but about how you can help your listener.
  • Entertaining – Be sure to let your personality shine.

Have you found a tip or an idea that will make your About Page more compelling?  I would love to hear about it and share!

Please use the comment section below to share your ideas.

Filed Under: Blog, Easy Ideas for More Sales

Primary Sidebar

Is Your Website Working FOR or AGAINST You?

Get your FREE guide, 5 Ways Your Website Could Be Losing Sales That You May Not Even Know About.

Search

Our Portfolio

View Portfolio

Learn More

Footer

  • Home
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Sitemap
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2021 · Web Pages That Sell · All rights reserved.

  • Info@Webpagesthatsell.Com
  • 612-516-5388
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkRead more