John Metz of Metz Amplification was looking for a website to showcase his exceptional product, keep up with growing demand and attract his ideal customer. Although John had been interested in getting a website for some time, the project was jump-started when he had the opportunity to meet George Lynch.
George Lynch, the lead guitarist for the 1980’s rock band Dokken, decided to try out a Metz Amp when he saw one on a stage he was playing. After speaking with John about the design and quality of the amp, Lynch asked to borrow it when his did not arrive in time for the show. Eventually, Lynch purchased his very own Metz Amp and asked to partner with John to help bring them to a wider audience.
John was eager to begin the website project and really enjoyed the entire process. “Rebecca sees the big picture,” John said. “She’s able to think beyond the implications of pages and is able to tie in all the extras such as Facebook, seamlessly.”
Because of this new partnership, John was looking for a website that would appeal to established musicians who are serious about the quality of their gear. To accomplish this, we added tabs for the custom amp creation process, pictures and information of amps already built, easy contact information for Metz Amplifications and a place to showcase testimonials. The result was a website John felt great about.
“Absolutely I would refer people,” John affirmed. “The professionalism of the site is top notch and Rebecca put together a high quality site. People who’ve visited my site tell me they are very impressed with it.”
For John Metz, there was a noticeable difference in how people were interacting with his products after the website launched. “I have seen engagement increase,” he said. “I now have several hot leads and actual sales since going live. I have more confidence because my site looks so professional and since the inquiries are directed to me, I can respond quickly. There’s also been traffic to the site via Instagram, Facebook and organic search.”
We understand the importance of SEO and build each of our sites to maximize our client’s visibility on the internet. We’re proud to partner with companies such as Metz Amplification and look forward to seeing this business grow.