It’s super easy for me to go in and just make edits, update that, and then save them and, boom, it updates right away.
—Stephanie Allensworth, Speaker, Author, & TV Host
Running three separate websites to showcase her offerings as a speaker, an author, and the television host of the award-winning series Real People, Stephanie Allensworth was ready to rebrand her business and merge the sites into a single web presence with all of her services in one place. “Basically I wanted a website that I could manage myself after the development was done and everything was running, and I wanted to use WordPress, because that is very easy for me to do,” she states. Her goal was hampered, though, by one thing: Her developer had effectively locked her out of managing her websites. She didn’t even know the passwords anymore.
While searching for website developer recommendations, she ran into a colleague at work and asked him if he knew anyone creative and knowledgeable who worked on websites. He replied, “Oh, you need to talk to my wife, Rebecca.”
Rebecca is the founder of Web Pages That Sell, and a partnership emerged. “I liked Rebecca’s style,” Stephanie recalls. “I liked the way she talked to me and the way she articulated everything that WPTS does. And it was within my price range for the things that were being offered.”
“Stephanie’s three enterprises, as a whole, represent a powerful brand,” Rebecca says. “Her vision to present a portal that seamlessly transitioned into her media presence resonated strongly with us.” The must-haves for the redesign fell into place:
- More engagement with the audience, with emphasis on easy contact, rich profile information, and the addition of an opt-in feature
- Focus on Stephanie’s children’s books, speaker offerings, and television shows, with payment functionality
- Straightforward, no-fuss updating capabilities
Rebecca also recognized that Stephanie had even more to offer by adding a blog. As Stephanie retells it, “Rebecca added something specifically that I didn’t really know that I wanted at first, but then as we talked more … It’s a blog spot. I’ve won awards for my speeches at Toastmasters, and I could put my speeches up there to inspire others.”
Throughout the process, Stephanie was impressed with the iterations between her feedback and the next review. “Everything that she did for me was very well laid out, and she definitely gave me a lot of options, as well as things to look at and choices to make on colors and design, and I think it came together beautifully.”
When the new website launched, only one hurdle presented itself. “The minute the website was completed and I finished my classes at the National Speaker Academy along came Covid and the lockdown. I did, however, have people looking at my website and contacting me and I was able to get to my books and to my shows from there.” A year later, Stephanie is now gaining steam with her speaking engagements and is becoming more comfortable doing consultations via her website.
As to her overall experience with WPTS, Stephanie says, “It was very convenient for one thing. We did everything in either phone calls or Zoom meetings. I was very, very involved in the process, but I was always extremely pleased with how things went. We went through and made some changes, and I can make changes myself now. It’s super easy for me to go in and just make edits, update that, and then save them and, boom, it updates right away.”
“That’s really encouraging to hear,” Rebecca responds. “I know our businesses are very personal to us, and it’s incredibly important that our web presence reflects the whole of who we are. And then on top of that, Stephanie has three different enterprises, and her web presence is how many people are introduced to her. We had to represent that light she’s putting out into the world.”
What Stephanie likes best, though, is how welcoming it is. “It’s very warm. It’s very inviting. It’s easy—easy to find everything. It’s very well laid out—the colors and the patterns—and just everything is very reflective of me.”