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Why Use a Facebook Feedbox on Your Web Site

November 8, 2014 by Rebecca Metz

Benefits of a Facebook FeedboxWhy should you use a Facebook feed on your website? This info-graphic gives some compelling reasons!

First, let’s look at some Facebook trends:

Facebook trends in the US

  • There are now over 1.15 billion Facebook users.1
  • 47% of Americans say Facebook is their #1 influencer of purchases.2
  • 70% of marketers used Facebook to gain new customers.3
  • 77% business people had acquired a customer through Facebook.4
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43.5
  • Facebook average order value was $74 with 76% of total social sales and 69% of total clicks.6
  • 6% of sales people using social media to sell out performed those who weren’t using social media.7

3 Key Goals for Facebook Marketing Through the Feedbox8

  • Increasing Facebook Likes
  • Improve Engagement
  • Increase Sales

Benefits of a Facebook Feedbox 

  • It’s 100% free of charge! Doesn’t cost a dime.9
  • Currently pages only reach about 16% of their audience each week with posts. With the Reach Generator ads (giving the yes or no option), pages can reach 50% of their fans each week and 75% each month.10
  • 74% businesses believe improving UX will improve sales conversions.11
  • Impact of adding a facebook like box on a site examples12:
    • Levi’s -40 times increase in referral traffic from Facebook.
    • Giantnerd.com-100% increase revenue from Facebook within two weeks of adding the Like button.
    • American Eagle – Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
    • Tea Collection- daily revenues increase 10 times.
  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.13

 

(1) http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

(2) http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014

(3) http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

(4) http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/

(5) http://www.amyporterfield.com/2013/03/facebook-landing-pages/

(6) http://conversionxl.com/how-to-use-social-media-to-drive-sales/#.

(7) http://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/

(8) http://www.jeffbullas.com/2011/06/16/25-facebook-marketing-tips-to-increase-sales/

(9) http://www.hongkiat.com/blog/facebook-fan-page-tips-apps-examples/

10) http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/

(11) http://blog.loginradius.com/2014/01/understanding-benefits-social-login-add-value-website/

(12) http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061

(13) http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061

Filed Under: Blog, Get Your Website Found, Grow Your Online Presence

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