I was really excited about my virtual summit last month, The Client Attraction Machine. I invited some really amazing people to share their expertise with the goal of helping coaches, speakers, and consultants with the various components needed for a website that builds credibility, makes you more referable and elevates your brand. As a website designer and developer, I find that content is the most difficult aspects of getting a website launched. That is why I had several people on the summit that spoke about messaging and getting your content written. I was really happy to be able to interview Jennifer Bourn of Bourn Creative. The big reason that I wanted to interview her was because as a website designer and developer, she does a great job with content and copy writing as well. In addition, she is a REALLY good teacher.
I have attended several of Jennifer’s courses – one of them being Content Camp. She shared some really amazing concepts in Content Camp, one of them being how to creating a profitable content structure in your website. Our interview was specifically about this. Because it was so powerful, I wanted to make sure her information was available to you whether you attended the summit or not. Here is the recap of what we learned from Jennifer as well as the interview itself!
Create a Content Plan
The biggest mistake you can make is to create content for your website with no plan. Creating a strategic plan is the foundation to making your content significant, meaningful, and important to potential customers. Every piece of content you create needs to have a purpose, regardless of if it’s on your website, social media, blog or other place in your web presence. Your content helps drive conversions when it resonates with your audience in a meaningful way.
Your blog helps build your reputation by showing your expertise and sharing information. Use categories and tags to strategically organize blogs as high value archives for people who visit website so visitors can find information by categories that interest them. Having too many or too little defeats the purpose. It’s better to have a small number of tags that are highly relevant to your audience.
When deciding how to organize your blog, a good place to start is to look at what makes you money. Align categories and tags to products you’re selling to drive visitors to your services, products and offers in a strategic way.
Publishing new content regularly is critical. Search engines reward consistency. Publishing in bursts doesn’t help your SEO. Every time you publish, you also add a new URL to your site that is searchable to website traffic. It’s an opportunity to expand your footprint. Publishing new content each week is 52 new opportunities a year to be found online a year.
Be sure offer upgrades and premium content on your website so visitors can have a front row experience when navigating your website.
Tips for greater productivity:
- Staying ruthlessly focused during business hours
- Use timers and set deadline
- Be judicious what you say yes to
Map it Out. Get it Done. Create Momentum.
If getting your own client-attracting content mapped out for the rest of the year sounds amazing to you, check out this year’s Content Camp. Held virtually (attend from your home or office) from April 6-8, 2021 – click here to learn more.